Marketing Manager / Specialist – Layer 2

We are building a next-generation, quantum-secure EVM-compatible Layer 2 network designed to support scalable applications while preparing for the long-term shift toward post-quantum infrastructure.

We are looking for a hands-on Marketing Manager / Specialist to drive both planning and execution of go-to-market initiatives. This role sits at the intersection of product, ecosystem, and growth, with responsibility for shaping direction, defining priorities, and delivering measurable outcomes.

This is a build-phase role, suited for someone who can think strategically, act decisively, and execute with speed in a fast-moving Web3 environment.

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Key Responsibilities

Go-to-Market Strategy & Planning

• Contribute to and refine go-to-market strategy, including target segments, positioning, and channel approach

• Identify growth opportunities across user, developer, and ecosystem segments

• Translate high-level direction into actionable marketing plans with clear priorities and timelines

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Execution & Delivery

• Execute marketing initiatives across content, campaigns, partnerships, and community

• Coordinate launches, announcements, and ecosystem updates with strong attention to timing and impact

• Ensure alignment between strategy and execution across all channels

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Content & Narrative Development

• Develop and refine messaging around Layer 2 positioning, including scalability, EVM compatibility, and long-term security

• Plan high-quality content across Twitter, LinkedIn, Discord, and Telegram

• Maintain consistency and clarity across all external communications

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Website, SEO/ GEO & Content Engine

• Own and manage website performance as a key growth channel, including structure, content updates, and user journey optimisation

• Plan and execute SEO/ GEO strategy to improve organic visibility, traffic quality, and conversion

• Continuously optimise on-page elements (keywords, metadata, internal linking, landing pages) aligned with product narratives

• Produce high-quality long-form content (articles, press releases, thought leadership) to support education, narrative building, and search visibility

• Identify content opportunities based on market trends, user intent, and ecosystem developments

• Track and analyse performance (traffic, rankings, engagement), refining strategy based on insights

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Ecosystem & Partnerships

• Identify, source, and support onboarding of ecosystem partners, including projects, builders, and collaborators

• Build and manage relationships with KOLs, communities, and strategic partners

• Plan and execute co-marketing initiatives to expand reach and credibility

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Community & Growth

• Work closely with the community team to drive engagement and growth across Telegram, Discord, and social platforms

• Design campaigns that increase awareness, participation, and user activity

• Analyse community and user feedback to inform ongoing strategy

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Performance & Optimisation

• Define key metrics for campaigns and initiatives, tracking performance against objectives

• Analyse results and refine strategies based on data and insights

• Continuously test and optimise different growth channels and approaches

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Project Coordination

• Coordinate across internal teams (tech, design, community) and external partners

• Manage timelines, priorities, and deliverables to ensure effective execution

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Requirements

• 3–6 years of experience in marketing, preferably in Web3, blockchain, or tech

• Strong understanding of crypto ecosystems, DeFi, and Layer 1 / Layer 2 dynamics

• Experience in both planning and executing marketing strategies and campaigns

• Proven ability to translate strategy into actionable plans and deliver results

• Excellent writing and communication skills in English (native-level preferred)

• Familiarity with platforms including Twitter, Telegram, Discord, and LinkedIn

• Comfortable working in a fast-paced, evolving environment

• Strong organisational, analytical, and problem-solving skills

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Nice to Have

• Experience working with early-stage or growth-phase products

• Exposure to EVM ecosystems, DeFi, payments or developer communities

• Basic understanding of post-quantum or security narratives

• Experience with analytics tools, campaign tracking, or growth experimentation

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Key Traits

• Strategic thinker with strong execution capability

• Structured yet adaptable in ambiguous environments

• Commercially aware with a focus on driving adoption

• Strong ownership and accountability

• Clear communicator and collaborative operator

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To apply, send your CV and a brief introduction to marketing@pqabelian.io with the subject "Marketing Manager / Specialist – Layer 2".